THE RIGHT MIX

Is your product range as efficient as it could be? Do you know which product features are most important to shoppers? Do you want to know how you can grow your brand and category sales?

In a world of rapidly shifting shopper needs, the ability to quickly tailor product ranges is critical for driving retailer and supplier collaboration. With traditional range-tail analyses you are just looking at one piece of the puzzle, and by doing this can mean you are losing up to 2.5% in annual category growth.

Lean how you can grow your brand and the category with our FREE e-guide on creating shopper centric ranges.

Our guide will show you how to:

  • Facilitate collaborative category centric planning that deliver positive outcomes for shoppers, suppliers, and retailers.

  • Proactively identify deletion candidates that will have the least impact to your market share but free up space for new product innovation.

  • Ensure ranging decisions and potential NPD focus on product features/attributes that will drive share growth




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