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Category Insights Virtual Event

Dive deep into what is driving the craze of Hard Seltzer in Australia with IRI's Liquor Experts Jarna McLean, Delphine Lambert and Lachlan Cameron.

The new 'it' drink is here for summer - and its big business. It fills the gap in the esky and is set to soar to new heights this summer. The Hard Seltzer category represents a significant growth opportunity for liquor manufacturers and suppliers not only in 2020 but over the coming years.

IRI's virtual event will deep dive into Hard Seltzers to help understand what is driving its growth, who is buying it and provide advice on how to maximise the opportunity here in Australia.

You'll Learn

Why are Hard Seltzers succeeding in the US?
Who is the Hard Seltzer shopper?
What key challenges does it face in Australia?
How can you maximise the opportunity for growth?





Originally hailing from Belgium, Delphine joined IRI Australia in 2018 with a strong commercial services background. Delphine has focused solely on clients operating within the Liquor sector since starting with IRI and today consults across all Liquor categories, from Beer to Spirits, RTD and Wine.  

Delphine Lambert


What clients are saying

IRI has the best insights in the market 
                                                               - PepsiCo

Jarna is in the rare and enviable position where her professional and personal passions collide on a daily basis. An insatiable curiosity and love for the liquor industry combine with over 15 years’ experience in business insights and strategy, providing Jarna with the ideal background to lead IRI’s Sydney based liquor team.

Jarna McLean

Lead Consultant

Lachlan has over 7 experience in the market research & communications agencies. Since joining IRI in 2018 he has worked extensively with Beer, Wine, Spirits and Non-Alc Beverages clients and is passionate about utilising compelling visual storytelling to deliver high calibre commercially actionable insights and thought leadership.

Lachlan Cameron


IRI Expert Speakers