A guide to quantify the impact of your marketing campaigns

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Measure the impact or your marketing with IRI’s Market Lift, it provides you with a fast and accurate ROI analysis of your campaign helping you understand your true ROI and sales uplift of your campaign.

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With Google announcing the long-term initiative that will make it harder for online marketers and advertisers to track web users, including by deprecating third-party cookies in Chrome.

With the deprecation of the third-party cookie approaching, testing and benchmarking now can help prepare for success in the future.