The consumer landscape is evolving at an incredibly rapid pace as are the diversifying needs of today’s shoppers. Changing social values, shifts towards holistic health and increasingly connected consumers are driving increasingly complex shopper journeys and the blurring of retail channels. As a result, retailers and manufacturers need to respond to the growth of online retailers and varying shopper needs at the local market level.

Join IRI's Larry Levin & Mike Boland as they talk about the connected consumer, Amazon and how you can disrupt your consumer and shoppers path to purchase to drive sustainable growth.


Monday, July 3rd 2017

3.00pm - 4.30pm

IRI, Level 3 Building F

1 Homebush Bay Drive, Rhodes




Understanding today's complex shopper journey



Larry Levin has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Lexus, Porsche, Nissan, Infiniti, Starbucks, Audi, Microsoft, and Disney, just to name a few. The first three decades of his career were spent at Synovate (formerly Market Facts), where he held a number of positions, including head of Global Automotive, executive director of International New Business Development and leader of two global conferences—one in Beijing and one in Cairo.

Following his tenure at Synovate, Levin joined TNS as head of its Consumer Sector. He was quickly elevated to president of Client Services and Relations, where he and Bob Tomei, current president of IRI’s Consumer & Shopper Marketing, co-led its North American business.

In February 2010, Levin joined IRI to lead its Survey Solutions group and was then promoted to run its overall Consumer Insights business.He also led IRI’s Business Development – New Solutions until he was named executive vice president of Consumer & Shopper Marketing in 2016.

Levin is a frequent speaker at a number of industry events, including Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous periodicals.

Presented by:

Larry Levin, Executive Vice President Consumer & Shopper Marketing

Mike Boland, 
Consumer Shopper Analytics Director

Larry Levin, Executive Vice President, Consumer & Shopper, IRI

Mike Boland, Consumer Shopper Analytics Director, IRI


Mike Boland leads the Consumer Shopper Analytics team in Australia, which leverages multiple analytic approaches and data sets to provide clients with insight on how help them win with shoppers at retail. Over the last 18 years, Mike has leveraged his strategic consumer, shopper and market research expertise to support global, local and multi-national clients in the FMCG and Automotive sectors.

Working in both the US and Australian markets, Mike supported FMCG clients such as Coca-Cola, Georgia-Pacific, Nestle, Proctor and Gamble. In his last role at Nielsen as a Director in their Shopper Practice, Mike led a number of bespoke retailer and manufacturer research projects than incorporated a wide range of quantitative and qualitative research methodologies.

Before joining IRI, Mike returned to the automotive industry where his career started, to lead the transition and set up of one of Australia’s largest tracking studies.

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